Founded Trigger Design after some design bungie jumps, I constantly drive for fresh, clever and surprising elements in design. Believing in craftsmanship and good story behind design, I consistently strive to create works that reflects positivity, boldness and confidence.

Graduated from Temasek Polytechnic in 1999, I started my career in design consultancies like Design Exchange, G.E. Fitch and Dell Experience Design Group before founding Trigger design.

In the daytime, I am an industrial designer who focuses on Human Behaviours, Commercial Strategy & Aesthetics.  

At night, I put on my headset and immerse myself in the captivating world of gaming.

I have a deep believe that every individual is strongly influenced by their experiences and environment while growing up. Therefore, I find joy and meaning if objects designed can illuminate new perspectives towards what we have grown familiar with and subconsciously accept around us. In turn, nudging users to adopt different behaviours from their familiar routines that positive the well-being of oneself.

I believe that design should play a visionary role to improve lives. Intrigued by human interactions and behaviours, I love creating designs that connect different people.

Rain or shine, as long as I've got my teh o, I'm good—it's my creative fuel! As a designer, I channel that same energy into crafting "little convenient joys" that make everyday moments better. To me, design is a universal language—a way to connect, inspire, and share stories with the world.